Guides · phone answering
What an AI receptionist does, and what it costs in Canada
Software that answers your business line in a voice, at hours you cannot. Here is what one does on a real call, where it falls short, and how the prices you get quoted are put together.
An AI receptionist is software that answers your business phone in a natural voice when nobody else can. It asks what the caller needs, takes a name and number, answers the questions you have given it answers for, and texts you the details. In Canada you will usually be offered it by the minute, as a monthly plan with minutes included, or either of those with a setup fee on top. Droom sells it inside one plan at $449 a month, and you can ring ours on 778-504-7535 to hear it.
What an AI receptionist is
Picture a phone line with a voice behind it that has read a short sheet about your business: your hours, the area you cover, what you do and what you turn down, and the questions people ask you every week. When a call comes in and nobody picks up, or at any hour you choose, it answers. The caller talks the way they would to a person. It listens, replies, and writes down what matters.
Voicemail waits for a message that most callers never leave. A phone tree (“press 1 for bookings”) makes the caller do the sorting. An AI receptionist holds the conversation and does the sorting itself, then hands you the result.
A real call: 9:40pm, under a sink
A plumber is on his back under a kitchen sink at 9:40pm, finishing a job that ran late. His phone buzzes in his pocket. He cannot answer it, and by the time his hands are dry the caller may well have rung the next plumber on the list.
With an AI receptionist on the line, it goes differently. It picks up on the business name. The caller says water is coming through the ceiling below an upstairs bathroom. If the plumber put it on the sheet, the receptionist tells them where a main shut-off valve usually is. It takes a name, a mobile number and the address, and asks whether the water is still coming. Then it tells the caller what happens next, in whatever words the plumber gave it: he rings back tonight, or first thing, or the first slot tomorrow is theirs.
When the plumber gets back to the van, there is a text waiting with the name, the number, the address and the problem in one line. He calls back already knowing the job. The caller, meanwhile, was told what happens next, which a voicemail greeting cannot do.
The website matters in that same moment too, because a worried caller often reads it on a phone before ringing. Our notes on designing for the 2am call walk through a page built for exactly that reader.
What it cannot do
It cannot see the job. It can take a description and ask the questions you gave it, and it will not tell a slow drip from a burst pipe the way you can standing in the room.
It should not quote a price it has not been given. A sensible setup gives it your fixed prices and nothing else, and tells it to say you will confirm everything beyond them.
It gets things wrong sometimes. A noisy line or an unusual name can come through misspelled in the text. Ring it yourself before you pay, and read the first week of messages closely.
Some callers want a person, and it is not one. A good setup offers to take their details or book a time with you, and never pretends otherwise.
If it records calls, Canadian privacy rules apply. The Office of the Privacy Commissioner of Canada says a business recording customer calls must tell the caller, state what the recording is for and ask for consent. Ask any seller what their line says at the start of a call.
How AI receptionists are priced in Canada
Prices differ a lot between sellers and move often, so this is how the prices are built rather than a list of figures. Most offers fit one of these.
By the minute
You pay for the time it spends on the phone, sometimes with a small monthly base. That is cheap for a quiet line and hard to budget for a busy one, because a heavy week of calls becomes a heavy bill.
A monthly plan with minutes in it
A fixed fee covers a set number of minutes or calls, and anything past that is charged by the minute. This is the easiest to plan around. The two numbers to compare are the minutes included and the rate after them.
A setup fee on top
Either kind can come with a one-time charge for writing the script and connecting it to your number and calendar. That is real work. It is also money paid before you know whether the thing suits your business, so get the figure in writing first.
Whichever shape you are offered, ask a few more things. Is a 20-second call billed as a full minute? Are the texts it sends included or charged separately? Is there a contract term, and what does leaving cost? What happens to your phone number if you go?
How Droom does it, and what $449 a month covers
Droom sells one plan for this, and the price is public: $449 a month with no setup fee of any amount. The four days of setup are inside the monthly price, and it runs month to month.
This is what it covers:
- The phone answered at every hour, with 300 answered minutes a month included and 50 cents a minute past that. Joe tells you before you get near the limit.
- Missed calls texted back. Seconds after a missed call, the caller gets a text asking what they need.
- The follow-up that fits your week, such as a nudge on a quote nobody answered or a reminder before an appointment.
- The Google review system. The morning after a job, every customer gets a text with your Google review link.
- A five-page website built by Droom, with the assistant on it. Five pages is the whole website: a shop, a spreadsheet you edit yourself or a link into software you already run is a separate build, quoted on top.
The website becomes yours free after twelve months paid. Leave earlier and you can take it for $1,000, or it comes down with the plan. Once it is yours, the hosting and security are yours to run.
Three things are not in the plan, and it is fairer to say so now. It does not chase unpaid invoices. It does not draft quotes from a voice note. It does not text old customers to win them back.
The full breakdown, with a calculator for what missed calls are costing you, is on the automation page. The website half is the same work as our website service. If a website is all you want, the one-time prices are on the pricing page, and the reasoning behind them is in what a website costs in Vancouver.
Ring ours before you decide
Droom’s own line, 778-504-7535, is answered by an AI receptionist called Donna at every hour. Call it at lunch or at 9:40pm. Ask what the plan costs, ask something awkward, and listen to how she copes. Five minutes on that call will tell you more than this page can.
If you would rather speak to Joe, say so. She will take your details or book you a time.
Who it does not suit
If your phone rings twice a week, you do not need this. Voicemail and a quick call back will do, and $449 a month would buy you very little. The same goes for a business whose callers expect a person on every call. If people choose you because a human picks up, that is worth keeping.
It fits a business that misses calls because the people who could answer are busy doing the work: a trade on a job, a clinic mid-appointment, a salon with a client in the chair, a kitchen during service. At a clinic or a law office the caller is often nervous rather than rushed, and wants to know what happens next. That is the idea behind our family law build notes, and it applies to the phone as much as the page.
Questions people ask before they hire
How much does an AI receptionist cost in Canada?
It depends on how it is sold: by the minute, as a monthly plan with minutes included, or with a setup fee on top of either. Droom’s is $449 a month with no setup fee, including 300 answered minutes, missed-call texts, follow-up, review requests and a five-page website.
How many calls is 300 minutes?
Roughly a hundred calls a month. Past 300 minutes it is 50 cents a minute, and you hear about it before you get near the limit.
Will callers know it is not a person?
Some will. A good one sounds natural and never claims to be human when asked. Ring 778-504-7535 and judge it for yourself.
What Canadian rules apply?
If calls are recorded, the Privacy Commissioner says the caller must be told it is recorded and why, and asked for consent. Texts sent afterwards are commercial messages under Canada’s anti-spam law, which needs a basis before the first one. Someone who just rang you counts, and it still has to be set up that way.
Is there a contract or a setup fee?
No setup fee of any amount, and it is month to month with nothing to pay to leave. The website becomes yours free after twelve months paid, or $1,000 to take it earlier.
I already have a website. Do I still pay $449?
Yes, the price is the same. Use the five pages or ignore them. If your current site is the problem, the new one replaces it.
Hear one answer before you pay for one
Ring 778-504-7535 at any hour and the AI receptionist picks up. Or book a short call to check the numbers against your own week. If it will not pay for itself, you will hear that too.
Last updated 2026-09-23