Websites for marine services
A boatyard website that works like a well-run dock
Boat repair, moorage, haul-outs and marine trades on the BC coast. Built around the season, because your customers are.
A boat owner’s year has a shape: spring commissioning, summer running, fall haul-out. A marine site should know where in it the visitor is standing.
Marine customers are loyal, seasonal and underserved online: most BC boatyard websites are a phone number and a photo from 2011. A working marine site does three things: takes haul-out and service bookings for the season the owner is actually planning, states moorage and yard rates plainly, and shows the yard itself, because a boat owner is choosing where to leave something they love. In a market this sparse, simply being current is a competitive act.
Design around the season, not the org chart
Most trade websites are organised by department: services, about, contact. A boat owner thinks in calendar: what do I need before launch, who can lift me out in October, where does she winter. The site that mirrors that calendar (commissioning in spring, haul-out and winterisation from late summer) answers the question the visitor actually arrived with.
Under the $99 monthly plan the emphasis shifts with the season, so the fall visitor lands on haul-out booking rather than scrolling past spring copy. A site that knows what month it is reads as a yard that does too.
Why showing the yard wins the moorage decision
Moorage and storage is a trust purchase: the owner is leaving a five- or six-figure possession in your care for months. Rates matter, but what decides it is the look of the operation: the docks, the lift, the blocking, the tidiness of the hardstand.
Real photography of your actual yard, current and honest, does more selling than any copy. A yard confident enough to show itself in detail reads as a yard that treats boats the same way.
See the thinking, built: a full marine concept site
Westerly Marine is a complete concept site for a fictional BC yard, including a living WebGL sea that moves under the page, dock-labelled service sections, and a haul-out flow built for someone planning their season. It shows how much atmosphere a trades site can carry without losing the booking.
Walk through the concept build → Westerly Marine: a fictional business, built to show the thinking. Every number and name on it is invented and labelled as such.
The sparse-market advantage
Search any BC harbour town for boat repair and count the results with a current website. The bar in this vertical is so low that a fast, current, phone-friendly site with real rates does not just convert better. It often becomes the only credible-looking option in the map pack.
That is the honest pitch: not that marine businesses need something exotic, but that in this market, simply being excellent at the basics is a moat. Pair it with local search management at $250 a month and the harbour is largely yours.
Questions people ask before they hire
How much does a boatyard website cost?
From Droom, $2,900 one time for a multi-page site organised around the boating season, plus $99 a month for hosting and unlimited 48-hour edits, which is what keeps the seasonal emphasis current.
Can the site take haul-out bookings?
Yes. Depending on how your yard schedules, that is either a proper booking integration or a structured request form that captures vessel, length, draft and dates, so the first phone call is a confirmation, not an interview.
We publish moorage rates by the foot. Can the site?
It should. A plain rate table of your real, current rates answers the first question every moorage inquiry starts with, and the $99 plan keeps it current when rates change.
Our yard is not photogenic. Does that matter?
Working yards do not need to be pretty. They need to look competent and current. Honest photography of a well-run operation beats stock marina sunsets with every audience that matters.
See your site the way a boat owner does in October
The free audit uses your site the way an owner planning a haul-out would (on a phone, at the dock) and shows where the booking gets lost.
Last updated 2026-08-07