Automation
Missed calls, answered before they ring someone else
A call you can’t take goes to voicemail, and the job goes to whoever picked up first. I set up the software that answers for you, plus a few other things you’re still doing by hand at nine at night.
Droom sets up small-business automation in four days: missed calls texted back, quotes drafted and chased, booking, reminders, review requests, invoice nudges. It costs $2,000 one time, then $199 a month, or $399 with AI phone answering, and runs on the phone number and calendar you already have. Every message is built to Canada’s anti-spam law. If the numbers say it would not pay for itself, that is what you will hear.
$4,170/month
What voicemail and paperwork cost a shop that misses a dozen calls a week. Put your own numbers in below. It runs in your browser and nothing is sent anywhere.
What it’s costing you
Setup pays for itself in
2 weeks
$2,000 to set up and $199 a month, against the figures above.
I assume one in three missed callers would have booked, then halve that again, because a text back won’t catch everyone. Admin time comes down by about 60%, not to zero. If the sliders say it wouldn’t pay for itself, that’s what I’ll tell you on the call.
One missed call, start to finish
Those numbers are made of moments like this one. Keep scrolling, and a Thursday evening handles itself.
You found out at breakfast. Every step above ran on its own.
What I actually set up
There are eleven of these and you get six of them. A shop losing calls needs something different from a clinic losing money to no-shows, so the first conversation is mostly about working out which six are worth paying for.
How the work reaches you
Thirty seconds after you don’t pick up, the caller gets a text asking what they need, usually before they’ve tried the next number down the list.
Someone fills in your form at half ten at night. They hear back in seconds instead of at eight the next morning.
The bigger version, where something takes the details and books the job instead of texting back. Worth it only above a certain call volume.
Turning it into a job
Talk into your phone for two minutes on the drive home, and a draft is waiting when you get in. You read it and send it.
If nobody replies, a nudge goes out on day three and again on day seven. That is usually a job a month you weren’t getting.
One link that shows your real hours. They pick a slot and nobody has to phone anybody.
While it is running
A reminder the day before and again that morning. If you book appointments this is usually the one that pays for the rest.
The ones you answer every week about pricing and availability get drafted for you. You send them as they are or change them first.
After it is done
The morning after a job finishes, a text goes out with your Google review link in it. Every time, rather than when you remember.
Once an invoice is a week late, then a fortnight, a polite nudge goes out with a link to pay. You stop being the one who rings about money.
Quiet week? Text the people you worked for last year. Or leave it running, so a furnace serviced twelve months ago prompts itself.
Some of this is probably already sitting in software you pay for. Jobber and Housecall Pro both include review requests and online booking now, and most people have never switched them on. If that is you I’ll say so, and you won’t be paying me to install something you already own.
Plenty of people sell this. Here is what is different
The software behind a missed-call text is not rare, and I won’t pretend otherwise. Most providers resell the same handful of American platforms with a logo swapped in. So what you are actually choosing between is terms, and these are mine.
What it costs
Where this ends: six automations at setup. A seventh and beyond are $250 each, quoted in writing before work starts. This sits alongside a website rather than instead of one. If you also need the site built, that is on the pricing page, and the two are quoted separately.
Every one of those texts is regulated in Canada
Canada’s anti-spam law treats a business text as a commercial message, and penalties run to $10 million. American guidance has it backwards, because there you may send until someone opts out, while here you need a basis before the first message goes out at all.
Everything above is fine, because someone who has just rung you and someone you have just done work for both count. But it has to be built that way on purpose, the consent basis has to be recorded, and every message needs a working unsubscribe. I already build under this law every day for my own outreach. It isn’t something I read up on for your job.
Questions people ask before they hire
Why not buy this straight from one of the big platforms?
You can, and for some businesses that is the right answer. What the subscription alone does not include: someone working out which six automations fit your week, wording built to Canadian consent law rather than American opt-out law, and a written list of what you would keep if you ever cancelled. If you already run Jobber or Housecall Pro well, you may not need me at all, and the free audit will say so.
Do I have to learn a new app?
No. It runs on the phone number and calendar you already have. The only thing that changes for you is that fewer things need remembering.
What if it answers a customer badly?
The text-back and the reminders send wording you approve first, so they can’t improvise. Phone answering does write its own replies, which is why it sits on a separate tier and why I’ll talk you out of it if your volume doesn’t justify the risk.
Can I cancel?
Month to month after setup, with no notice period. The setup fee covers work already done, so it isn’t refundable once the four days have run.
What happens to the automations if I leave?
Anything running inside software you own, like Jobber or your own inbox, stays yours and keeps working. Anything running on my platform stops, and I’ll tell you which is which before you pay rather than after.
Is this the same as the Growth plan?
No. Growth is about being found, so it covers your Google Business Profile and visibility reporting. This is about what happens after someone has already tried to reach you. The two overlap on review requests only, and if you’re on Growth I won’t charge you twice for it.
Do you do this without building the website?
Yes. Plenty of businesses have a site that is fine and a phone that is not.
Find out what it is costing you
The free audit covers this as well as the website. Forty-five minutes, nothing to prepare, and if the numbers say don’t bother then they say don’t bother.
Send the form and a coupon worth $100 off any build tier appears on screen straight away. Five fields, no call, and the audit still costs nothing.
Last updated 2026-08-29