Websites for trades
The website a homeowner uses while water is coming through the ceiling
Plumbers, electricians, HVAC, roofing, restoration. Built for somebody deciding in ninety seconds.
It’s 6:15 on a Sunday morning. Somewhere in Burnaby a hot-water tank has let go, and a homeowner is kneeling in a flooded closet with a phone in one hand and the shutoff valve in the other. They will call whoever answers a search first. That is the entire brief.
A trades website has one job: get a panicking homeowner to call you rather than the next result. That means the phone number is the largest element on the page, the star rating and review count sit next to it, the licence and insurance are visible without scrolling, and there is a clear promise about price. Everything else is decoration.
90seconds
Roughly how long a panicking homeowner gives a search result before calling the next one. The site exists to win that minute and a half.
What a homeowner is deciding in the first ten seconds
They are not reading about your company history. They are checking four things, in this order: can you come now, can I trust you, what will it cost, and how do I reach you. A site that answers those four above the fold wins the call.
- Can you come now. A live response window beats "24/7 service" every time. "Van dispatched, forty minutes out" is a different sentence to "emergency callouts available".
- Can I trust you. Star rating, review count, licence number and insurance, all visible without scrolling.
- What will it cost. Even a starting figure removes the fear of the open-ended bill. "From $149 for drain clearing" converts better than "free quotes".
- How do I reach you. A tap-to-call number, not a contact form. Nobody fills in a form while the ceiling is leaking.
Why contact forms lose you emergency work
A form asks the customer to describe an emergency in writing and then wait. The competitor with a tap-to-call button has already answered. For urgent trades the form is not a lead capture tool, it is a filter that removes your most valuable jobs.
Forms earn their place for quotes on planned work, like a bathroom renovation or a panel upgrade. So the site carries both, with the phone dominant and the form further down for the jobs that can wait.
Do trades need to show prices?
Not a full price list, and for most trades that would be dishonest anyway because the job varies. What works is a floor: a starting figure per common job, plus a promise about how the final number gets set.
"Fixed price before we start" does more work than any amount of copy about quality, because the thing people are actually afraid of is the invoice being decided after the fact.
What ranks a trades business locally
Reviews and proximity, mostly. That makes Google Business Profile and review management worth more per dollar for trades than for almost any other industry, because the map pack is where "plumber near me" gets decided.
The website supports that rather than replacing it: a page per service area, consistent name and phone number everywhere, and enough real content that Google can tell what you do and where.
Questions people ask before they hire
How much does a plumber website cost in Vancouver?
A single-page trades site from Droom is $1,500 one time plus $99 a month for hosting and edits. Most trades do not need more than one page, because the customer decides in under two minutes and every extra page is somewhere for them to get lost.
Can you set up emergency call tracking?
Yes. Call tracking numbers can be wired in so you know which jobs came from the site versus the map pack versus word of mouth, at no extra build cost.
I only work in certain areas. Can the site say that?
Yes, and it should. A clear service area builds trust and stops wasted calls, and a page per area you genuinely cover is one of the few reliable ways to rank locally.
Do you handle Google Business Profile too?
Yes, at $250 a month. For trades that is usually the highest-return line item on the whole invoice, because the map pack decides most emergency calls.
See what a homeowner sees right now
The free audit shows your site being used on a phone mid-emergency, plus where you sit in the map pack for the searches that bring the calls.
Last updated 2026-08-07