Websites for family law
A law firm website for someone who never wanted to need one
Family, divorce and separation practices. Written for the client, not for other lawyers.
The person reading your site is deciding whether to trust a stranger with the hardest year of their life. Every sentence either lowers that wall or raises it.
People choosing a family lawyer are anxious about two things the profession rarely addresses on its websites: what this will cost, and whether they will be judged. A family law site that wins the consultation answers both in the first viewport: fees stated as plainly as the regulator allows, ideally as fixed amounts for defined stages, and language that reads like a calm human rather than a statute. The credentials matter, but they decide the shortlist, not the phone call.
Why "contact us for a consultation" is losing you clients
From the client’s side, an unpriced consultation with a lawyer is an unbounded financial commitment made at an emotionally terrible moment. Many will research for weeks and never contact anyone, not because they chose a competitor, but because every firm made the first step feel like signing something.
The firms that convert make the first step small and priced: a defined first meeting, a stated fee (or a genuinely free one, said plainly), and one sentence about what happens in it. Lowering the cost of the first step is worth more than any amount of copy about being trusted advocates.
Fixed fees are a website strategy as much as a billing one
Where a firm offers fixed fees for defined work (an uncontested divorce, a separation agreement, an initial consultation), publishing those numbers changes what the website can do. It becomes the only site in the shortlist that answered the question every visitor arrived with.
A published fee ledger also filters honestly: the clients it attracts are the ones who accept the terms, and the calls it prevents are the ones that were never going to retain. The site should present it like a ledger: itemised, unambiguous, no asterisks.
See the thinking, built: a full family law concept site
Alderwood Law is a complete concept site for a fictional BC family practice: editorial calm instead of courthouse clichés, a fixed-fee ledger presented like one, and a first step that a frightened person can actually take. No gavels, no pillars, no stock handshakes.
Walk through the concept build → Alderwood Law: a fictional business, built to show the thinking. Every number and name on it is invented and labelled as such.
Writing legal pages that people and search engines both trust
Family law is searched in plain words like "how does divorce work in BC" or "who keeps the house", and the firms that answer those questions in plain words earn both the ranking and the client’s trust before the first call. Each core question gets its own page, written to be understood at 1am by someone who has never hired a lawyer.
Everything stays inside the lines: no outcome promises, no invented case results, nothing the Law Society would frown at. Accuracy is a design principle here, not a compliance chore, and the reader can tell.
Questions people ask before they hire
How much does a law firm website cost in BC?
From Droom, $2,900 one time for a multi-page site, plus $99 a month for hosting and unlimited 48-hour edits. Family law needs the multi-page build because the questions people search are distinct and each deserves a real page.
Can you publish our fixed fees?
Yes, and if you offer them it is the strongest single element the site can carry. We present exactly the fees you set, itemised, with no invented numbers and nothing implied beyond what you put in writing.
Will the content sound like legal advertising?
No. It is written in the plain language your clients actually search in, reviewed by you for accuracy, and kept inside professional conduct rules. You approve every page before it goes live.
We are lawyers. Can we edit the site ourselves?
You can request any edit and it ships within 48 hours under the $99 monthly plan. Most firms find that faster than doing it themselves, and it keeps the design and the accuracy checks intact.
See what a potential client sees at 1am
The free audit walks your site the way an anxious first-time client does (on a phone, late, looking for a price and a first step) and shows you where they give up.
Last updated 2026-08-07